Versace Jeans Couture FW23

In a groundbreaking collaboration, Versace Jeans Couture has partnered with BRAVÒ COMPUTER, guided by the creative vision of Ivan Olita, to launch a pioneering project featuring AI-generated models for the first time in the industry. This initiative represents a significant milestone for Versace, setting a new standard in digital innovation.
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The campaign's visuals exude a digital surrealism that goes beyond conventional limits, masterfully blending the real with the virtual. Crafted by the talented duo of Kevin Neal and Vittorio Maria Dal Maso, the campaign employs advanced AI techniques and custom models to digitally construct both the settings and the characters, showcasing a seamless fusion of technology and creativity.
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The team employed a unique process, first photographing the garments in a studio, then integrating them with digital assets produced in-house. This seamless workflow enabled them to create captivating visuals that push the boundaries of fashion imagery, demonstrating the potential of AI in reshaping traditional fashion campaigns. The outcome is a mesmerizing experience that redefines the relationship between technology and fashion.
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Beyond the stunning visuals, this collaboration paves the way for a new era in fashion marketing. It offers a glimpse into the future where AI plays a central role in the creative process. By embracing this innovative approach, Versace Jeans Couture and BRAVÒ COMPUTER have created a campaign that not only captures attention but also inspires the industry to rethink the possibilities of integrating technology into fashion.
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